Feb
04
2010

Andrew Graff Reflects on the Local Super Bowl Ad Grab on Boston.com

Even without our mighty Patriots playing in this year’s Super Bowl, local network affiliates have sold out of in-game inventory and have nearly booked pre- and post-game spots for this Sunday’s Super Bowl XLIV. Andrew Graff weights in on the ad grab.

From the article:

Andrew Graff, chief executive of Allen & Gerritsen and chairman of The Ad Club of Boston, said these advertisers “get the benefit of running [ads] in the most viewer watched program without having to pay the $2.5 million to run it nationally.”

For the full article, click here.

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