http://blogs.a-g.com/wp Wed, 08 Sep 2010 14:47:28 +0000 http://backend.userland.com/rss092 en Loyalty cards have become a necessary evil.  If you don't have one, you are probably missing out on some savings - especially at supermarkets and drug stores.  So like most of us, you end up attaching them to your key ring or stuffing them in your wallet only to fumble ... http://blogs.a-g.com/wp/?p=6489 The release of Facebook Places this month stirred up a lot of discussion about what Facebook is trying to do with location tecnology. The mainstream media are once again calling Facebook Places a privacy threat, tech bloggers are calling it a Foursquare killer, and users are calling it flat out ... http://blogs.a-g.com/wp/?p=6480 Here at a&g, we've been thinking and reading a lot about Facebook Places, and we've come to the conclusion that as a standalone product, it really fails. Click the picture below to watch our video commentary on Facebook Places. Want to talk more about emerging technology and some of the goodies ... http://blogs.a-g.com/wp/?p=6464 How many agency websites state “We’re Media Neutral” or “We’re Media Agnostic”? Perhaps too many. Let’s take a look at the definition of “Agnostic”. According to Webster, this means “unwilling to commit to an opinion about something.” So why is media neutrality a good thing? Clients are looking for a firm point ... http://blogs.a-g.com/wp/?p=6456 Watching People may not be passionate about everywhere they go. Maybe that’s why according to Forrester Research, 96% of adults do not check-in and broadcast their locations with their mobile phones. However, many people are passionate about what television shows and movies they watch. And increasingly, more people are spending time ... http://blogs.a-g.com/wp/?p=6441 I believe in connections. I believe marketing is a two way conversation between brand and consumer, people and other people, and a set of one to one, one to many, and many to many conversations & interactions that influence, inform, and inspire. I am a former VP and senior leader ... http://blogs.a-g.com/wp/?p=6387 We have been a little obsessed with the possibilities of location-based social networks and gaming platforms lately so we decided to check ourselves instead of checking in. We hope you enjoy this tongue-in-cheek look at the LBS space. As always, if you have questions about how to activate with this ... http://blogs.a-g.com/wp/?p=6369 If you compare all location-based services to Foursquare, you need to stop right now. The user experience on SCVNGR, an application for virtual scavenger hunts, is entirely different from those on other location-based services. Yesterday, The Ad Club hosted a SCVNGR hunt for local advertising and marketing professionals to find the ... http://blogs.a-g.com/wp/?p=6348 Meaghan LePage, Marketing Campaign Producer & novice photographer & control freak & recovering Diet Coke addict. Knowing that a friend is having a party in a few weeks is more than enough information for most. Not me. I want to know exactly when it is, where it is, what time it ... http://blogs.a-g.com/wp/?p=6302 [caption id="attachment_6318" align="alignleft" width="216" caption="(left to right) Mike Schneider, Leighann Farrelly, Phil Thomas Di Giulio and Wayne Sutton (photo by @leximaven)"][/caption] Our own Mike Schneider moderated this week’s MITX panel discussion titled “To Check-In or Not To Check-In? The Opportunities of Location Based Social Networking.” The panel consisted of Pegshot co-founder ... http://blogs.a-g.com/wp/?p=6316 Social media are built on our human need to share information. That includes personal information such as what we're doing, where we are, who we're with and (increasingly) what we buy. Now, companies and consumers are grabbing hold of social commerce, but are both parties fully taking advantage of it? Social ... http://blogs.a-g.com/wp/?p=6261 Neil Cleary, VP Director of Audience Intelligence & rider & dad & retired gypsy & perpetual questioner & tech geek & always taking things apart & sometimes putting things back together. Apparently it's an affliction I've struggled with since childhood. I was constantly taking things apart to figure out how they ... http://blogs.a-g.com/wp/?p=6292 Ben Daly, Digital Art Director & photography junkie & Macintosh disciple & gadget hound & planning a wedding. I'm a believer that a design aesthetic is not medium-dependent, that a strong UI will out-duel the largest photo gallery, that there is no "fold" on the interwebs and that ... http://blogs.a-g.com/wp/?p=6258 When I was 14 years old, I was skinny, awkward and curious. (That much of me has pretty much stayed the same.) During my first week of high school a new friend asked if I wanted to go to an after school meeting about the speech team. "Lame," I thought. ... http://blogs.a-g.com/wp/?p=6252 What drives the consumer practice at allen&gerritsen? The idea that the consumer comes first. It’s how we got our name – a&g c2b. This seemingly subtle (and maybe even slightly semantic) point is the basis for our communications approach and the cornerstone of our clients’ success. Embracing Today’s Communications Revolution At ... http://blogs.a-g.com/wp/?p=6426 From 2007-2009, we experienced double-digit annual growth during an unprecedented industry downturn. Ranked by Advertising Age as one of the Top 50 independent advertising agencies in the US Ranked in the Top 5 of the Boston Business Journal’s Advertising Agency’s List a&g CEO Andrew Graff serves as Chairman of the Ad Club of ... http://blogs.a-g.com/wp/?p=6403 Andrew Graff CEO Read Bio Gary Greenberg Chief Creative Officer Read Bio Catherine Kolodij SVP, Strategy Read Bio Peter Alemian SVP, Consumer Marketing Read Bio Scott Sneath SVP, BtoB Marketing Read Bio Chris Donnelly Managing Director, Brand Promotions Read Bio Basil Dixon Managing Director, Connections Planning Read Bio Joel Idelson SVP, New Business Development Read Bio Paul Allen Chairman, Agency Founder http://blogs.a-g.com/wp/?p=6417 http://blogs.a-g.com/wp/?p=6246 It's the season for summer internships and Allen & Gerritsen's latest crop of interns is fully immersed in the day-to-day activity of our agency. We’ve seen all types of interns here at a&g (and nearly all of us have started out as interns ourselves, including the most famous ... http://blogs.a-g.com/wp/?p=6229 First Date It's not often that first dates live up to the hype, but the iPad certainly does - the rich media, the video, being able to actually see every word on the screen, and the mobility are all key benefits that the iPad brings to those seeking content in a ... http://blogs.a-g.com/wp/?p=6211